A new style of Photoshoot

So we’re now launching our favourite images (we took a hell of a lot) from our pre-New Years shoot for MyTuxedo.

I have just put together a new fashion shoot for http://www.mytuxedo.co.uk – a major low-cost online seller of men’s tuxedos and suits. They used me because of my cinematic/reportage style to connect with their target market. The images are supposed to look iconic and memorable, but upbeat and accessible. We didn’t want to shoot a high-key style as it just doesn’t fit their demographic.

After searching through many websites and blogs (including your’s of course) we came up with the style below. Myself and the other photographer Joe Pearson dressed in Tuxedos too, to give the sense we were just some lads out in London and then we ran riot.

I’ve included 6 of my favourite images and offer them to you as a sneak preview as they are not live yet.

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